After over a decade and a half of showing movies in Victorian Square, Century Sparks 14 is closing. According to a statement released by the City of Sparks, Cinemark Theatres chose to not renew their lease with Syufy Enterprises, the owner of the space in downtown Sparks. In the release, “the City is exploring options that may assist Syufy,” it states about finding another theater operator.
Opening in mid-1998, the $8 million development was the first major movie theater in the area for over 30 years before the Galaxy Luxury+ Theater opened in the Outlets in 2014.
Throughout the years, Century Sparks 14 showed all of classic movies such as Borat, Kill Bill, Superbad, and the Titanic. However, one Google reviewer stated, “It maintained the best until the IMAX at Legends opened up. Now they can’t get the top movies in right away because they are at the IMAX. Some movie theater rule, and IMAX won. IMAX is shutting these guys down and it sucks. Once it is gone, IMAX will raise its prices.”
Out of the 86 reviews, experiences were widely varied from “Century Sparks is just the best of the best. Fresh snacks, friendly employees and CLEAN!” to “Old man that thinks he is security here harasses you and your kids. He is always very rude! Will pick any other cinema here in town besides this one!”
Even after several attempts, Cinemark Holdings nor Syufy Enterprises could be reached for comment. City of Sparks Community and Government Affairs Official Adam Mayberry stated that they had no further information on the closing and “the more pressure they have the better.”