Set to open in early 2017, Revision Brewing Company (RBC) is on track to start producing quality beers out of its Sparks distribution center on 380 South Rock Boulevard in the previous “Trinkets, Treasures and Trash” location. Without even providing samples, Revision Brewing Company has secured distribution in five states and are confident that they can get their brews in 11 before even fabricating their first beer.
So why would stores and bars agree to carry Revision beers without even tasting them? Owner Jeremy Warren co-founded Knee Deep Brewing Company back in Reno, Nevada in 2010. He started out with a couple of IPA’s before migrating over to California and expanding Knee Deep’s selection to 9-10 brews. However, Warren felt like he couldn’t achieve everything he wanted to do in the business, so he parted ways with the co-founder and decided to launch this new venture.
“The craft beer industry has changed a lot in the last two years and I’ve realized that there are three types of brewers- artistic brewers, engineers, and those right in the middle, which is what I’m looking for,” says Warren.
RBC’s Dream Team
Darla Roberts, VP/Sales & Marketing – “He hijacked my beer tasting,” Roberts says of when she was a distribution key accounts manager with another company. A Northern Nevada native and UNR graduate, she has eight years of sales, marketing, and distribution experience. “I’m excited to get back to my roots; everyone has been so welcoming. It’s nice to be back in my community,” she adds.
Brittani Warren, Director of Operations/Taproom Manager – “She handles most of the logistics and 60-70 percent of the ideas behind the bottle labels were Brit’s,” says Jeremy Warren.
Ken Foster, VP/Distribution & Analytics – This former US Marine and firefighter met Warren at a house party where he was pouring the famous Knee Deep Tanilla Porter. Foster realized right away that he wants to get into the beer business.
Jeb Taylor – “He’s the president and head brewer who has been with me for the last six years,” says Warren. Taylor was hired as Warren’s first brewer at Knee Deep and when he caught word that Warren was leaving, he sent him an email asking if he could go with him.
RBC’s Favorite Brews
Darla Roberts – “The Bruery’s Tart of Darkness, I like sour-tasting beers”
Ken Foster – “Knee Deep’s Breaking Bud”
Jeremy Warren – “Russian River’s Blind Peg. But honestly, my favorite beer is the one that’s in my hand.”
Why Choose Sparks?
Warren chose Sparks for its RBC headquarters for several reasons, but the mainly because he could get double the amount of square footage space for the same price as what he could find in California. Warren feels that building owner Frank Lepori is more flexible on what they can do with the space and it helps that he is a general contractor who can assist in developing the space.
Not only is it also conveniently close to I-80 and Reno’s Midtown area, Warren likes that he’s coming full circle since he got his first business license seven years ago for Knee Deep in Sparks.
“The process of getting a conditional use permit with the City is very straightforward. City officials have been very supportive- Ian from the planning department is an open book. I just really like the way they go about delivering the information to get things right. Plus, they’re always available,” Warren says.
RBC Set to Open Mid-January
RBC just began demolition on the building and is expected to be finished at the end of the year. RBC plans to reseal the parking lot; build out its steam system, taproom, offices, and warehouse; install new restrooms; bring in its 14-ton CO2 tank; and bring in loads of other equipment.
RBC plans to open its taproom to the public mid-January 2017.
“It takes 14 days to get product and brew beer. We like releasing the first batches locally to our fans and the community,” says Warren.
“I pride myself on the quality and consistency of my beers,” adds Warren. “You may not like every beer because you don’t like a certain style, but every beer is still a good beer.”
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