More than 500 people showed up at Moment Skis in Sparks last week for its annual movie premiere on the side of their building.
To get people even more excited for snow, Sparks’ Moment Skis held its annual movie premiere of Pleasure, a Level 1 Productions film. Featuring over 25 athletes (including current Moment skier Josh Bibby), Pleasure’s professional adventurers take a tourist-like attitude to the sport of skiing as they explore places in Russia, Japan, Switzerland, Alaska and Utah.
Projecting the movie on the side of the ski factory building, over 500 people showed up to enjoy the movie, free beer donated by Great Basin Brewing Company, vegan tacos from the Nom Eats Food Truck, live music by Captain Dano and the Nobodies and information from Mt. Rose, Look Bindings, Arcade, Suunto, Ibex, and more. The proceeds/entry to the event went to support the nonprofit organization The Holland Project. The Holland Project also had a booth set up hand-pressing and giving away free buttons during the Pleasure showing.
“The Holland Project has been going to this for a couple of years as the main beneficiary for this event,” says six-year volunteer Denali Lowder. “Everyone here is really nice,” she adds.
Attendees Anthony Tayour and Angie Rudolph heard about it through friends and Facebook. “This is a really cool, laidback event,” says Rudolph. Their friend and local skier Greg Frey says his favorite part of the annual Moment Skis movie premiere is the atmosphere and seeing friends. “The ladies are amazing, too,” he adds with a hug.
Moment Skis CEO Luke Jacobson mingles through the crowd, making sure everything is working and everyone is having a good time. As my third or fourth year at the event, this one seems to have the biggest turnout by far.
“We ran out of wristbands at 400,” Jacobson says. It was clear that there were way more people than that in attendance. He adds that the 2015-16 winter season brought in the highest revenues they had in five years (they produce about 5,000 skis per season) and is hoping for a season comparable to the last one.
Great Basin, Nevada’s oldest brewing company, not only donated their time and kegs to the event but also named one of their beers after Moment’s Deathwish Ski a few years back. The factory has described the Deathwish ski, “radically different from anything on the mountain”, featuring three separate cambers along the midsection of the ski with rocker at the tip and the tail, providing a loose surfy feel and tenacious edge grip.
Along with the ski, Great Basin’s Deathwish American Pale Ale promotes a toasty caramel malt flavor before it crashes into pungent hop bitters and citrus aroma. “It’s one ride you won’t soon forget,” states its website.
Although two different types of products, the graphics on the bottle and the ski are referred to as “some trippy Illuminati artwork,” according to one of the American Pale Ale’s reviewers.
“Great Basin donates a lot of beer for charity and likes to give back to community events like this,” says Great Basin Director of Sales Cameron Kelly. In the past Great Basin just donated the kegs, but this year they came and poured the beer themselves. “It’s been nuts,” Kelly says. “We ran out of Icky right away,” he says about Great Basin’s most popular selling beer. He figures they poured about 900 pints of Great Basin brews at the event.
Mt. Rose season passes are on sale for as little as $379 for an Adult Midweek pass through the end of September and now is the perfect time to match your season pass with a pair of Moment Skis from the 2016-17 “Going Downhill” collection. For more information, visit www.momentskis.com.
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